Acquiring links is an important part of the SEO process. But before you start building them, you need to understand how they work.
Creating industry-valuable resources is one of the best ways to secure links. These can take the form of curated lists, tools, complex guides, or much-needed documents.
It is also important to create unique content that motivates people to link to you. This can be accomplished by writing blog posts and sharing them on social media. Check out LinkDR for more information.
Link building is the process of acquiring links to your website.
While Google’s algorithms are constantly evolving, link building remains one of the most important factors in search engine optimization (SEO). However, it should never be solely focused on boosting your rankings. Esteemed SEO thought leader Eric Ward once said that you should build links as if “Google were to disappear tomorrow.”
A great way to get started with link building is by researching your competitors’ content. This will give you ideas for new, informative articles that you can write about and share with your audience. For example, if your competitor wrote about a new industry development, you can create an in-depth article explaining how it works and why this is significant.
It’s also important to avoid any tactics that may be considered spammy, such as paying for links or misleading people in order to get a link featured on a site. These methods can backfire, resulting in a penalty from Google that will severely hurt your rankings.
It’s a long-term strategy
It takes time for a new website or page to appear in search results. Link building helps speed this process by allowing web crawlers to discover your content through other websites that have linked to it. This makes your content more likely to be found by searchers and is a great way to boost your SEO.
A high-quality, long-term link-building strategy will help your brand build trust and position itself as an expert in its niche. It will also help you expand your audience by increasing your visibility and exposing you to new potential leads and customers.
One of the best ways to increase your organic link-building is by creating informative, useful content that is relevant to your audience. This includes blog posts, infographics, and videos. Another technique is to conduct competitor research. This will allow you to identify the topics that your competitors are writing about and create new, in-depth content on these topics.
It’s a competitive strategy
Creating linkable assets is one of the most important aspects of effective search engine optimization. However, the content you publish must be compelling enough to attract links from relevant sources. Otherwise, your SEO efforts will be in vain.
Having a good understanding of the industry and its relationships can help you find ways to attract links. This is especially important for businesses that want to rank well for competitive keywords. You can learn about these relationships by studying your competitors’ link profiles, and you can create your own link building strategies by analyzing what works best for other businesses in your niche.
Curated content is a great way to earn links, because people love sharing it. For example, a list of helpful resources in a specific niche has earned links from hundreds of domains. Likewise, ranking scores of people, companies or teams can also generate lots of links. Just make sure your rankings are objective and valuable to readers.
It’s a free strategy
When done properly, link building can be a free strategy that delivers valuable results. However, it is important to stay away from bad practices, such as buying links or engaging in link exchanges, which can hurt your SEO. These practices are called spammy and violate Google’s guidelines, which can result in being banned from search engine results.
Creating content that shows your expertise in the industry can be a great way to build links. For example, you could create a city study that analyzes data from different cities and shares it with local journalists and bloggers. These types of content can have high open and click-through rates.
Also, try to get your content syndicated on sites that your audience reads. Sites like LinkedIn’s Pulse and newer content curation services can help you achieve this goal. This will not only improve your link-building potential but can expose your content to more people in a helpful and timely way.