Tag: Marketing

  • The Critical Differences Between Sales and Marketing

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    by

    Mattie Jeffcott
    in

    The sales and marketing departments operate at different stages of the customer journey. Marketing teams develop messaging to attract leads, while salespeople work to convert those prospects into paying customers. Whether you choose to pursue a career in marketing or sales depends on your personality and skill set. Both functions are vital to a company’s…

  • How Marketing Agency Helps in Boosting Sales

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    by

    Mattie Jeffcott
    in

    A marketing agency is a company that helps its clients promote their products and services to the right people. They do this through a variety of strategies that make the client stand out from the competition. For example, they can help with creating video content to be shared online or write articles and blog posts…