How to Leverage Social Media for Contractor Lead Generation

Contractors use leads to generate revenue, which translates into projects and business growth. Angi’s lead generation system provides clients with highly targeted leads, allowing contractors to focus on securing projects and improving profitability.

Directories are a great source of information-qualified leads, while review websites produce leads that are deeper in the sales funnel and might need a little more persuasion. Modernize is a leading contractor lead generation directory and agency that offers high-intent leads for roofing, siding, doors, windows, HVAC, and flooring.

Angi

Angi (formerly Angie’s List) connects contractors with homeowners who are actively seeking home improvement services. The platform offers a range of features, including the ability to respond to reviews, promote special offers, and track performance analytics.

Its targeted lead generation system ensures that contractors receive leads based on their specific expertise, which boosts the efficiency of advertising and elevates the likelihood of converting leads into projects. This helps contractors achieve greater revenue growth and sustain their businesses.

Unlike many other marketing platforms, Angi offers no long-term contracts and allows contractors to customize their pricing. In addition, it enables contractors to streamline their leads from Angi, Thumbtack, and other platforms into one customizable inbox for faster response times.

Google Business Profile

Many contractors use lead generation websites to connect with potential clients. These services provide a range of services, including selling pre-screened live transfer leads and promoting them to local clients. They also offer discounts on their services, which can make them more affordable than a competitor’s.

The best way to generate contractor leads is to focus on providing valuable content. This can include blog articles, infographics, videos, or exclusive e-books. This content helps your audience meet their informational needs and close the deal with you. Moreover, it builds trust and helps you increase brand awareness. Then, you can nurture these leads and convert them into customers.

Facebook Business

Facebook Business is a service that helps contractors find and reach potential clients on social media. It allows businesses to showcase their best work and build a personal connection with potential clients. It also provides advertising options to target local communities and keywords.

There are more than two billion active Facebook users, so there is a good chance that your target market is on the platform. You can use it to promote your contracting business by sharing blog posts, photos, and special offers. The platform can also help you get in front of people who are looking for home services. It also has a forum for contractors to discuss their work.

Construct Connect

Using a service like Construct Connect provides contractors with access to construction projects and bid opportunities. They can search project plans and specs to find projects that specify their products. They can also find contacts and bid dates. The project information is curated and can be filtered by keywords. Users can save searches and create project alerts.

However, the service is not without its challenges. Some users have reported inaccurate or outdated project information. Other issues include limited functionality for subcontractors and high subscription costs. Despite these issues, the company is a leader in the industry and is well positioned to grow its market share.

EverConnect

The best way to generate contractor leads is through word-of-mouth marketing. This is done by providing top-quality service to your existing clients, which will lead them to recommend you to their friends and family. In addition, using a customer relationship management (CRM) tool can help you score leads and focus on the most valuable ones.

Angi is a home improvement lead generation platform that connects contractors with homeowners looking for specific services. It offers free profiles and a paid advertising campaign, as well as an option to refund clicks that don’t convert.

The website also has a blog where you can post content about your company. This will attract potential customers and help you build your brand.

Modernize

While a well-optimized website and targeted PPC ads can be great for contractor leads, it takes time to generate enough organic traffic. Using a lead generation service can speed up the process and save contractors money.

Angi offers highly-targeted leads for contractors, ensuring that contractors receive only those interested in their specific services. This method is more effective than traditional marketing methods and elevates the likelihood of converting leads into tangible projects.

A variety of online contractor leads companies offer services such as directories, agencies, and paid advertising platforms. Some agencies provide exclusive and live transfer leads, while others sell cheaper shared leads.