Most startups have to pitch a wide range of investors until funding comes in, so it’s important to understand how to prepare and deliver a good pitch. One way is by sending a deck prior to the meeting that conveys all of the information an investor would want to know about your company.
Create a Pitch Deck
A pitch deck is a presentation of your company’s value proposition and key milestones. It’s important to keep it short and to the point — if you overload your slides with information, investors will lose interest quickly. Also, remember to use large fonts as this helps ensure your audience can easily read your key points.
Investors want to see proof that your product has traction. This could include a list of current customers or testimonials from people who’ve used the service. It’s also helpful to show growth projections based on your unique product value compared to competitors in the market.
This deck from Softr uses clear visuals to tell a compelling story about their no-code software platform. They also demonstrate a great understanding of their target market and a strong grasp on how their solution will impact the industry. This is a great example of how pitch decks can be used to help secure investment funding.
Know Your Investors
Investors are looking for a solid business with the potential to make significant returns on their investment. They want to know that you’ve thoroughly researched the market and can clearly articulate the opportunity your product or service taps into.
You also need to be able to explain your company’s USP and demonstrate that it differentiates itself from competitors. Investors also want to see that you’re passionate about your business and will work tirelessly to make it succeed.
When investors ask questions, don’t get defensive or sarcastic, and always be honest. Be sure to anticipate the questions they may have and practice answering them ahead of time. This will help you remain calm and confident during your pitch. Also, avoid using ‘umms’ and other filler words as they detract from your credibility. It’s okay to use natural gesticulation while you speak, but too much of it can be distracting.
Know Your Business
Investors want to know that your startup is a sound and viable business. This includes financial projections and revenue expectations that are realistic. They also want to see a clear plan of how you will use the funds and how long it will take to reach profitability.
Investors are looking for entrepreneurs who have passion for their businesses and will work tirelessly to make them successful. Showing this dedication and drive during your pitch will help to build a strong relationship with investors and increase your chances of getting funding.
Ensure you clearly articulate your value proposition and what sets your product apart from competitors. This can be accomplished by telling a story and providing data that shows market trends and demand for your product. Practicing your pitch with family/friends will also enhance your ability to answer improvised questions from investors during the Q&A session.
Be Prepared
As you prepare to pitch your idea to investors, it’s important to be prepared to answer any questions that they may have. Having a well-thought-out business plan that you can share with them will give them the opportunity to learn more about your company and how it will grow. Another relevant tip on how to pitch to investors can also be found using GenPPT, an AI tool.
It’s also essential to research the investors you’re meeting with, including their investment focus, portfolio companies, and track record. Knowing this information will help you tailor your pitch and make sure it aligns with their interests.
During your pitch, be sure to highlight your unique selling proposition (USP). What is it about your product/service that sets you apart from the competition? Also, be sure to highlight the strength of your team. Investors want to invest in entrepreneurs who are passionate about their businesses and will work tirelessly to make them successful. Finally, be sure to include your financial projections in your pitch deck so that investors can easily understand how your business will become profitable.