Many companies have rules-based chatbots to qualify site visitors and answer commonly asked questions. But a newer breed of AI chatbots can do much more.
These bots connect to your knowledge base, technical documentation and more to provide solutions. It’s a powerful alternative to scripting, decision trees and scalable conversations. Check out GPT Girlfriend for more information.
1. Automate Customer Service
Streamline support operations with AI sales bots that answer customers’ questions and qualify leads, reducing time spent by human agents. Look for a chatbot platform that offers a low- or no-code option that makes it easy to build conversation flows and add new AI actions. Drag-and-drop functionality and pre-built templates help even non-technical users get up and running quickly.
AI chatbots for customer service also make it easier to provide personalized experiences that increase customer satisfaction and loyalty. AI can identify patterns and trends in customers’ behaviors, expectations, and buying history to anticipate their needs and deliver a more relevant experience.
In addition, AI for customer service can help with more complex issues by providing step-by-step troubleshooting guides and guiding them through the purchase process. For example, an AI chatbot can walk a customer through resetting a password or submitting a loan application without waiting on a human agent to be available.
2. Increase Sales
AI sales bots handle the more routine queries from customers, freeing up human reps to focus on higher value leads. They can answer product questions, offer recommendations and assist with checkout. Robust AI chatbots can also support multiple languages, helping brands to increase their reach and attract international customers.
An example of this is a tourism company using an AI chatbot that can speak to tourists from different countries, answering their questions and providing advice about destinations. This can help to reduce eCommerce call centre volume, improve customer satisfaction and ultimately drive sales growth.
AI chatbots can also proactively reach out to customers with relevant information such as order updates or promotional offers, saving time and resources for sales teams. This type of personalization is proven to increase revenue; McKinsey research shows that companies that get personalization right see a 10% revenue boost. Moreover, AI can provide a single view of customer data to streamline marketing and enhance user experiences.
3. Increase Customer Satisfaction
AI chatbots are quickly becoming an indispensable tool in a company’s customer service arsenal. In fact, one of the most popular bots in the world, ChatGPT, broke records by gaining 1 million users within just a week of its launch, demonstrating that customers are ready for this technology.
AI chatbots can increase customer satisfaction by automating routine tasks such as answering FAQs and booking appointments. This reduces the burden on human agents and improves customer response times. In addition, AI chatbots can also help businesses save money by automating repetitive tasks and reducing labour costs.
Companies can also use AI to personalize customer experiences by tracking customer behavior and recommending products. Printing giant Epson, for example, used a Conversica chatbot to follow up with enterprise leads, using human-sounding emails that generated a 51% response rate and 240% more qualified leads. This helped drive revenue and build brand loyalty. Moreover, AI can also help businesses provide 24/7 support to their customers by answering questions and resolving issues.
4. Reduce Costs
Using an AI chatbot for project management can save businesses time and money. By automating and streamlining tasks, companies can get work done faster with fewer errors.
Moreover, AI is more accurate and precise than humans. It can perform repetitive tasks without getting bored, making it ideal for handling tedious and repetitive data-intensive processes. It can also analyze complex information and identify patterns in data, which human employees often miss.
For example, a customer might have an issue with a product late at night, but staffing a 24/7 support team can be expensive. An AI chatbot can instantly address the problem and offer solutions, resulting in increased customer satisfaction and loyalty. Additionally, it can save businesses money by eliminating the need for hiring and training new employees or paying overtime. This is particularly important for small and medium-sized businesses with limited budgets.