The link building tool of choice for agencies and larger teams, BuzzStream automates prospecting and discovery and simplifies email outreach and campaign management. It also helps to find contact information and track conversations and follow-ups.
This tool allows you to see the backlinks of any URL and identify opportunities for link-building. It also lets you see if any links have been lost, which can be an important indicator of link-quality.
BuzzSumo
BuzzSumo is one of those tools that make you wonder how you ever lived without it. It’s a powerful tool that helps you discover what people are talking about and how much attention they’re getting.
Easily search for any keyword, brand or competitor to uncover content ideas and influencers. You can also find the best performing articles on any topic and analyze the backlinks to see how they were built.
Its social media monitoring and detailed content performance data are a great fit for marketing agencies and large content departments. Additionally, its SEO integration offers a full suite of tools that help marketers stay ahead of the curve. When hiring for these roles, it’s important to look for candidates with BuzzSumo skills to ensure they have the right set of tools at their disposal.
Exploding Topics
Creating content that has the potential to go viral is one of the most effective ways to drive traffic. By identifying emerging trends early on, you can create content that will be a hit with your audience and attract new visitors to your website.
Exploding Topics is a tool that allows users to discover fast-growing topics before they become mainstream. Its predictive analytics algorithm combines search engine and social media data to identify opportunities with high viral potential.
The tool is geared towards SEO professionals and inbound marketers, helping them to turbocharge their SEO strategy. By targeting low-competition keywords linked to rapidly growing trends, they can achieve quick ranking results and stand out in their field. The Instant Trend Alert feature also enables them to spot potential opportunities that their competitors might miss.
Ahrefs
Ahrefs is a top-rated tool among SEO professionals, providing them with a wealth of data that helps them to plan and execute their strategies. The platform takes a slightly different approach to presenting its information than some of its competitors, using clear graphs and other graphical data to make it easier to digest.
Its ‘Keyword Research’ function allows you to view a keyword’s traffic potential, search volume, and competition score. You can also find a list of pages that rank for the keyword, as well as a list of related keywords.
Its ‘Content Explorer’ feature is very useful, helping you identify websites that are worth approaching for backlinks. It also has a great disavow tool that can help you remove bad links from your site.
URL Profiler
URL Profiler is a tool that aggregates data from various industry tools (including Majestic, Moz, and Ahrefs) into one place. This makes it easy to analyze the links of any given website.
This allows you to easily check the quality of your competitors’ backlinks. For example, you can see if they have lots of keyword-optimized anchor text. Using this information, you can identify low-quality links and avoid them.
It also enables you to run bulk PageSpeed analysis. You can see which pages have a slow load time and address issues such as oversized images or unnecessary use of scripts. This will increase your rankings on SERPs. You can also create domain white and black lists to quickly review the quality of a website’s incoming links.
Email and Social
Email has long been debated whether it qualifies as social media, but its ability to encourage social engagement and foster meaningful conversations in both professional and personal settings makes it a valuable tool for digital marketers. Email also serves as an essential communication channel between different digital platforms, facilitating integration and allowing recipients to authenticate and verify accounts across different services.
Leveraging email and social media together can drive traffic to your brand’s website and social channels. Including social sharing buttons in your emails can drive recipients to share content with their followers on social media, expanding your reach beyond your email list.